![]() ![]() ![]() Zouk is keen to make inroads into the international market, with a focus on the US and Canada this year, through the marketplace route. The company will widen its collection in the current set of categories. For the next 12 months, bags will continue to be the biggest category, followed by footwear," Krishnakumar said. "We believe bags are a fairly large category and under-penetrated when it comes to good quality products with Indian aesthetics. Zouk has over 5 lakh customers who have bought products from startup website and other marketplaces. These will be top focus areas we will be looking at," he said. "We have certain hotspots with good, strong customers base, be in Mumbai, Bengaluru, Pune, and Ahmedabad. ![]() which will be leveraging for choosing all the locations. "We have data from D2C site like where our customers base is, what is their purchase preference. Zouk plans to go for five stores "very quickly to expand presence" to take products to more and more customers. The launch of the physical store is not just about expanding reach, it is about creating a tangible space where individuals can explore Zouk offerings, engage with brand story, and become a part of the Zouk community, he said. A lot of that will start playing out even more and more from here," Krishnakumar told PTI. "As a business, we have grown tremendously both on own D2C website.now about 60 per cent of our business still comes from our D2C site, which is our own website channel.and expanding on marketplaces. ![]()
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